// Tourismus und Marketinggesellschaft Sachsen ITB 2019

Saxony in 2019, the year of industrial culture - a collective stand for the state of Saxony was created for the ITB, making history with an industrial hall covering almost 1,000 m² with fabric stretched 6m high to create the look of bricked side walls. Replica steel beams together with columns and saw-tooth roofs with atmospheric lighting lent the stand its industrial character. Integrated 40 m² LED screens showcased cultural sites in line with the industrial theme.